As an A Way with Words sponsor, you’ll associate your company with a high-quality, nationwide radio show that has a loyal and highly engaged fan base across the United States. You’ll take your message directly to a devoted audience of public radio and podcast listeners who already feel they have a personal relationship with the hosts. It’s good company to be keeping.

Because A Way with Words is independently produced and distributed to public-radio affiliates nationwide, you can target your company’s message directly to this upscale, well-educated demographic — and to podcast listeners online — at competitive rates.

Email or call today to find out more about the affordability and value of A Way with Words sponsorships: (619) 567-9673.

Why You Should Sponsor A Way with Words

  • Each week it reaches an estimated quarter-million listeners in the NPR demographic.
  • The show is heard in more than 26 states and provinces, including major metro broadcast markets.
  • If it were ranked by monthly podcast downloads alongside NPR programs, it would be in the top 10% out of hundreds of shows.
  • Besides listeners, it has a community of social media followers and newsletter subscribers of more than 40,000 members.
  • Its loyal and consistent audience calls and writes to the program more than 15,000 times a year.
  • It is a rapidly growing program: it has quintupled the size of its audience in the last five years.
  • It is produced by Wayword, Inc., a 501(c)(3) educational nonprofit.

Top 20 Metro Areas

According to podcast and web demographics, these are the American cities where the show is heard the most.

  1. Dallas / Ft. Worth
  2. San Diego
  3. New York
  4. Los Angeles
  5. San Francisco / Oakland / San Jose
  6. Seattle / Tacoma
  7. Chicago
  8. Washington DC / Hagerstown, Md.
  9. Boston MA / Manchester
  10. Indianapolis
  11. Hartford / New Haven
  12. Philadelphia
  13. Minneapolis / St. Paul
  14. Milwaukee
  15. Atlanta
  16. Madison
  17. Portland, Ore.
  18. Denver
  19. Houston
  20. Sacramento / Stockton / Modesto
By City

By Metro Region

A Desirable Audience

Like the public radio audience overall, A Way with Words listeners are upscale, educated, and influential in their communities. According to data released by NPR, they’re also:

  • Well-educated. 214% more likely to have a post-graduate degree, with accompanying high income.118% more likely to be professionals. Life-long learners.
  • Adults. 53% are 25-54 years old; 65% are between the ages of 35-64.
  • Investment-minded. 38% more likely to own a second home.
  • More likely to have disposable income. The median household income of the typical NPR listener is about $86,000, compared to the national average of about $55,000.
  • Worldly. 11% more likely to vacation abroad. Enjoy learning foreign languages, buying foreign cars.
  • News consumers. Highly engaged with current events, read the news online daily.
  • Well-read. Book-buyers who read everything from mysteries to biographies and history, and buy books as gifts for their children.
  • Discerning gift givers. Buy gifts of electronics for friends and family.
  • Politically active. Enjoy discussion and debate. 20% more likely to vote and 26% more likely to work as volunteers.
  • Physically active. 24% more likely to go backpacking or hiking. Sports-minded, and spend money on pastimes that challenge them.

How It Works

Working with one of our staff, you’ll develop a mutually agreeable package that meets your budget and reaches our listeners in the most effective way.

Generally, the package components take the form of 8- or 12-second messages written to meet FCC rules. They are read aloud by one of the hosts. Among other things, the messages may include information about the company and a web address.

The packages may also include logo-based graphics, usually in IAB standard sizes, on the website and in the newsletter.

Your sponsor messages and graphics can be:

  • At the top, middle or end of the show, either over the air, in the podcast, or both.
  • On one of several places and in different sizes on the website.
  • In the newsletter.
  • In social media.

Additionally, we also offer the opportunity to underwrite a live event of your choosing, either on your behalf or with a partner.

Email or call today to find out more about the affordability and value of A Way with Words sponsorships: (619) 567-9673.


Costs are directly associated with the prominence, frequency, and duration of your sponsoring messages. Email or call to find out the current rates: (619) 567-9673.

Sponsors and Supporters

These organizations have supported the show through sponsorships, grants, or underwriting.


  • A Way with Words and Wayword, Inc., do not offer guarantees of pageviews, clicks, or other responses, nor do they offer auditing. This is in accordance with the principles of nonprofit sponsorship, which are different than those of advertising. The difference is reflected in the rates.
  • Although we cannot forecast broadcast or Internet problems, and although we do not guarantee make-goods or refunds, should a problem arise, A Way with Words and Wayword, Inc., will always work to come up with a mutually agreeable solution.