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What Should Grown Children Be Called?

If you’re an empty nester, you’ve probably wondered about a term for one’s grown offspring. Do you use the term adult children? How about kid-ults? Since the 1960’s, the term has also been used in the marketing and...


Do you suffer from FOMO? That’s an acronym fueled by Facebook and Twitter and other social networking sites. It stands for “fear of missing out.” This is part of a complete episode.

Two Brand-New Episodes — Yum!

Hey there! The latest brand-new episode of the show is up and ready. We hit a few high points about graffiti slang, relay a few more paraprosdokians, and share doomaflatchies. Last week was also brand-new episode. Did you catch it? Spelling...

Bad Billboard Grammar

A North Carolina listener reports seeing a billboard that read, “Be Stronger Connected to Your Son.” Bad grammar or good advertising? This is part of a complete episode.

Going for that Anti-Marketing Dollar

In this downbeat economy, some advertisers are reaching for upbeat language. Take the new Quaker Oats catchphrase, “Go humans go,” or Coca-Cola’s current slogan, “Open happiness.” Martha and Grant discuss whether...

two Cs in a K

two Cs in a K  n.— «If all this sounds like the ad industry is still rooted in a sexist world that the rest of us have left behind, then remember that not that long ago there was a standard adland shorthand for an entire genre of...