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ASICS Name Origin

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The Latin phrase mens sana in corpore sano, or “a healthy mind in a healthy body,” comes from one of the Satires of the ancient Roman poet Juvenal. Fast-forward to 1977, when a Japanese manufacturer of athletic footwear was looking for a name for his new product. He chose an acronym based on a phrase with roughly the same translation, anima sana in corpore sano, or ASICS. This is part of a complete episode.

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