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bullshot

bullshot
 n.— «Faked, enhanced, or otherwise augmented screenshots are commonly called “bullshots.” Their intent is to make a game look more appealing than it actually is, and their occurrence has largely existed since video games were first commercialized. So are bullshots misleading or just good marketing?» —“The truth behind doctored screenshots” by Blake Snow GamePro.com Jan. 15, 2008. (source: Double-Tongued Dictionary)

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