bullshot
n.— «Faked, enhanced, or otherwise augmented screenshots are commonly called “bullshots.” Their intent is to make a game look more appealing than it actually is, and their occurrence has largely existed since video games were first commercialized. So are bullshots misleading or just good marketing?» —“The truth behind doctored screenshots” by Blake Snow GamePro.com Jan. 15, 2008. (source: Double-Tongued Dictionary)
Further reading
Humpty-Bump Pull Top, Diamond Loop, Reverse Shark’s Tooth, Hammerhead, and Goldfish from the Top are all names of aerobatic maneuvers recorded in the Aresti System, designed by Spanish aviator Jose Luis de Aresti Aguirre as a means of...
Book recommendations and the art of apology. Martha and Grant share some good reads, including an opinionated romp through English grammar, a Spanish-language adventure novel, an account of 19th-century dictionary wars, and a gorgeously illustrated...
I think you will find “Bullshot” referenced in the Penny-Arcade blog and comic strip in 2005 (http://www.penny-arcade.com/2005/09/12) as an earlier usage. It may even be the first usage of the word, considering the influence of the Penny Arcade chaps.