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elevator pitch

elevator pitch
 n.— «While it can be argued that the cases of poor judgement represent an extremely small amount of the total money that the NEA spends, these lapses make an excelent “Elevator Pitch” case for dismantling the NEA.» —“Re: Accomplishments of the NEA in Classical Music” Usenet: rec.music.classica July 5, 1997. (source: Double-Tongued Dictionary)

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