elevator pitch
n.— «While it can be argued that the cases of poor judgement represent an extremely small amount of the total money that the NEA spends, these lapses make an excelent “Elevator Pitch” case for dismantling the NEA.» —“Re: Accomplishments of the NEA in Classical Music” Usenet: rec.music.classica July 5, 1997. (source: Double-Tongued Dictionary)
Further reading
She sells seashells by the seashore. Who is the she in this tongue twister? Some claim it’s the young Mary Anning, who went on to become a famous 19th-century British paleontologist. Dubious perhaps, but the story of her rise from seaside...
When you had sleepovers as a child, what did you call the makeshift beds you made on the floor? In some places, you call those bedclothes and blankets a pallet. This word comes from an old term for “straw.” And: What’s the story...