Elvis factor
n.— «What is the Elvis Factor? I once read that 10 percent of the American people think Elvis still alive, and 8 percent believe that if you send him a letter, he will answer it. That’s the Elvis factor. You have to remember that, no matter what, 10 percent of the people are probably not capable of clear, rational thought.» —“FAQ” by Larry Elder LarryElder.com , 2002. (source: Double-Tongued Dictionary)
Further reading
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