eventize
v.— «Publicity is selling what you have: the film’s stars and sometimes its director. Marketing, very often, is selling what you don’t have; it’s the art of the tease. A première lets the marketing and publicity teams join in a final effort to “eventize” a film, to move it to the top of the nation’s long to-do list.» —“The Cobra” by Tad Friend New Yorker Jan. 19, 2009. (source: Double-Tongued Dictionary)
Deviled Eggs (episode #1554) 09/14/2020:
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Online Event August 27, 2020: Lemonade, Anyone? 08/04/2020: ... [more]
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