eventize
v.— «Publicity is selling what you have: the film’s stars and sometimes its director. Marketing, very often, is selling what you don’t have; it’s the art of the tease. A première lets the marketing and publicity teams join in a final effort to “eventize” a film, to move it to the top of the nation’s long to-do list.» —“The Cobra” by Tad Friend New Yorker Jan. 19, 2009. (source: Double-Tongued Dictionary)
Sponsored in part by:
Kids Are Asking (episode #1523) 04/11/2019: Questions from young listeners and conversations about everything from shifting slang to a bizarre cooking technique. Kids ask about how to talk about finding information... [more]
Strawberry Moon (episode #1522) 04/08/2019: We asked for your thoughts about whether cursive writing should be taught in schools — and many of you replied with a resounding "Yes!" You... [more]
Spill the Tea (episode #1521) 03/25/2019: If someone urges you to spill the tea, they probably don't want you tipping over a hot beverage. Originally, the tea here was the letter... [more]
Dirty Laundry (#episode 1520) 03/11/2019: When you had sleepovers as a child, what did you call the makeshift beds you made on the floor? In some places, you call those... [more]
Keep Your Powder Dry (episode #1519) 02/25/2019: Jacuzzi and silhouette are eponyms — that is, they derive from the names of people. An Italian immigrant to California invented the bubbly hot tub... [more]
You must log in to post a comment.