eventize
v.— «Publicity is selling what you have: the film’s stars and sometimes its director. Marketing, very often, is selling what you don’t have; it’s the art of the tease. A première lets the marketing and publicity teams join in a final effort to “eventize” a film, to move it to the top of the nation’s long to-do list.» —“The Cobra” by Tad Friend New Yorker Jan. 19, 2009. (source: Double-Tongued Dictionary)
Loaded for Bear (episode #1531) 09/16/2019: One way to make your new business look trendy is to use two nouns separated by an ampersand, like Peach & Creature or Rainstorm &... [more]
Mrs. Astor’s Horse (episode #1530) 07/29/2019: "What has a head like a cat, feet like a cat, a tail like a cat, but isn't a cat?" Answer: a kitten! A 1948... [more]
At First Blush (episode #1529) 07/15/2019: Book recommendations and the art of apology. Martha and Grant share some good reads, including an opinionated romp through English grammar, a Spanish-language adventure novel,... [more]
Gift Horse (episode #1528) 07/01/2019: The edge of the Grand Canyon. A remote mountaintop. A medieval cathedral. Some places are so mystical you feel like you're close to another dimension... [more]
Had the Radish (episode #1527) 06/21/2019: Your first name is very personal, but what if you don't like it? For some people, changing their name works out great but for others... [more]
You must log in to post a comment.