eventize
v.— «Publicity is selling what you have: the film’s stars and sometimes its director. Marketing, very often, is selling what you don’t have; it’s the art of the tease. A première lets the marketing and publicity teams join in a final effort to “eventize” a film, to move it to the top of the nation’s long to-do list.» —“The Cobra” by Tad Friend New Yorker Jan. 19, 2009. (source: Double-Tongued Dictionary)
Spicy Jambalaya 06/18/2018: Teen slang from the South, and food words that are tricky to pronounce. • High schoolers in Huntsville, Alabama, told Martha and Grant about their... [more]
Chopped Liver 06/10/2018: There's a proverb that goes "beloved children have many names." At least, that's true when it comes to the names we give our pets. "Fluffy"... [more]
Busted Melon 06/02/2018: When writing textbooks about slavery, which words best reflect its cold, hard reality? Some historians are dropping the word slave in favor of terms like... [more]
Truth and Beauty 05/28/2018: Malamute, kayak, and parka are just some of the words that have found their way into English from the language of indigenous people in northern... [more]
Jump Steady 05/19/2018: To transmit information during wartime, various industries used to encode their messages letter by letter with an elaborate system--a primitive version of today's digital encryption.... [more]
You must log in to post a comment.