fourwalling
v.— «How, in these inflationary times, do you persuade the public to pay $23 million to watch your old home movies, mixed in wish some stock wildlife footage? Answer: You call the confection the “Great American Something,” or simply the “American Something”—and you four-wall it.…This new marketing technique, so-called because the film-maker literally rents the theater’s foour walls himself, has already made fortunes.…Dub’s astonishing success is due almost entirely to his adroit use of four-walling.» —“‘Four-Walling’ Hikes Movie Profits” by Charles Foley News Journal (Mansfield, Ohio) Oct. 27, 1974. (source: Double-Tongued Dictionary)
Further reading
If someone urges you to spill the tea, they probably don’t want you tipping over a hot beverage. Originally, the tea here was the letter T, as in “truth.” To spill the T means to “pass along truthful information.” Plus...
Sending someone a care package shows you care, of course. But the first care packages were boxes of food and personal items for survivors of World War II. They were from the Committee for American Remittances to Europe, the acronym for which is CARE...