Guch
adj.— «Though they must endure the same overpriced, watered down gasoline, and exorbitant living costs as all but the furthest upstream resident, their position, which is, in the parlance of the natives, less “Guch” [truncated from “Gucci”], they are branded almost as a seperate caste.» —“Exerpts from Anthro 101″ by Cosmo Strangulating Obscurity Apr. 15, 2005. (source: Double-Tongued Dictionary)