heatiness
n.— «The heart of the matter is the intricate philosophy of “heatiness and cooliness”—a traditional Chinese belief in the balance between hot and cold air within the body. “To understand the market, you must understand the myths. Cognac is perceived as being ‘heaty’—it encourages sexual activity. Whisky and menthol cigarettes are ‘cooling,’” Ms So said. “The marketing strategists have to understand these things—they have to overcome deep-rooted perceptions.”» —“Understanding the Key to Tapping the Mainland” by James Chadwick South China Morning Post (Hong Kong) Aug. 2, 1994. (source: Double-Tongued Dictionary)
Further reading
Unwrap the name of a candy bar, and you just might find a story inside. For instance, one chewy treat found in many a checkout lane is named after a family’s beloved horse. And: 50 years ago in the United States, some Latino elementary...
Book recommendations and the art of apology. Martha and Grant share some good reads, including an opinionated romp through English grammar, a Spanish-language adventure novel, an account of 19th-century dictionary wars, and a gorgeously illustrated...