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hooray word

hooray word
 n.— «Yet another feature of the campaign has been the so-called “hooray word,” a positive, uplifting term deployed in such vague ways that no one could possibly disagree with it.» —“British elections a treat for political linguists” by Peter Walker in London, England Sify (India) Apr. 28, 2005. (source: Double-Tongued Dictionary)

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