Home » Dictionary » LOCO

LOCO

LOCO
 n.— «I was eventually hired to do speechwriting research. The purpose of my research was to identify local references—or LOCO, as we referred to it. LOCO can help a candidate connect with an audience by mentioning something that usually, only locals would know about, like their high school baseball team or pizza place.» —“The Top 10 Lessons I Learned on the Kerry Campaign” by Adam Frankel AlterNet Nov. 22, 2005. (source: Double-Tongued Dictionary)

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

1 comment

Further reading

Clever Clogs (episode #1539)

Ribbon fall. Gallery forest. You won’t find terms like these in most dictionaries, but they and hundreds like them are discussed by famous writers in the book Home Ground: A Guide to the American Landscape. The book is an intriguing collection...

Off the Turnip Truck (episode #1532)

It’s hard to imagine now, but there was a time when people disagreed over the best word to use when answering the phone. Alexander Graham Bell suggested answering with ahoy! but Thomas Edison was partial to hello! A fascinating new book about...