Is it worth using proper pronunciation if it makes you sound ignorant or misinformed? Contrary to the common understanding, the word forte is actually pronounced “fort.” Grant describes forte as a skunked word; it’s a losing situation no matter how you use it. For the sake of clarity and conversational flow, it’s best instead to say that something is a “strength,” a “strong suit,” or is “in one’s wheelhouse.” This is part of a complete episode.