rebadging
n.— «In a practice sometimes called “rebadging” or “rebranding,” base models of used cars have other features such as sunroofs, leather seats or roof racks added—along with badges or stickers indicating the vehicles are factory-built luxury models.» —“Used luxury vehicles may not be all they seem: CBC investigation” CBC (Canada) Oct. 21, 2008. (source: Double-Tongued Dictionary)
Further reading
Unwrap the name of a candy bar, and you just might find a story inside. For instance, one chewy treat found in many a checkout lane is named after a family’s beloved horse. And: 50 years ago in the United States, some Latino elementary...
Marie-Claire from Montreal, Canada, wonders why we say that someone living in carefree luxury is living the life of Riley. No one’s sure this expression’s origin, although it may be associated with a 19th-century vaudeville song about an...