rebadging
 n.— «In a practice sometimes called “rebadging” or “rebranding,” base models of used cars have other features such as sunroofs, leather seats or roof racks added—along with badges or stickers indicating the vehicles are factory-built luxury models.» —“Used luxury vehicles may not be all they seem: CBC investigation” CBC (Canada) Oct. 21, 2008. (source: Double-Tongued Dictionary)

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