slivercasting
 n.— «Perhaps more interesting—and, arguably, more important—are the thousands of producers whose programming would never make it into prime time but who have very dedicated small audiences. It’s a phenomenon that could be called slivercasting.» —“As Internet TV Aims at Niche Audiences, the Slivercast Is Born” by Saul Hansell New York Times Mar. 12, 2006. (source: Double-Tongued Dictionary)

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