slivercasting
n.— «Perhaps more interesting—and, arguably, more important—are the thousands of producers whose programming would never make it into prime time but who have very dedicated small audiences. It’s a phenomenon that could be called slivercasting.» —“As Internet TV Aims at Niche Audiences, the Slivercast Is Born” by Saul Hansell New York Times Mar. 12, 2006. (source: Double-Tongued Dictionary)
Further reading
After our conversation about nighttime wakefulness, a Sacramento, California, woman shares the funny story behind the term she and her husband use for that phenomenon: squeegee. This is part of a complete episode.
Related
Corey in Buffalo, New York, says her family uses the word unta for “the piece of bread you use to sop up the last bite of what you’re eating.” They also use it as a verb, as in I’m going to unta. Her family is half Sephardic...