smark
 n.— «I am a smart fan. Or more accurately, I am a smark, a smark mark, someone hip to the inner workings of the industry who at the same time is willing to give himself over to the pleasures of the spectacle, and the possibility that some of it might actually be real. A smart mark.…Fusing smart fan and mark, the term was apparently coined by the industry itself to name the contradiction of being a smart fan who nonetheless relishes the game, someone awed by and engaged in viewing professional wrestling despite being expert in its construction.» —by Shanna Compton Gamers Nov. 1, 2004. (source: Double-Tongued Dictionary)

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