smark
n.— «People who affectionately refer to themselves as “smarts” or “smarks” are little more than self-aggrandizing blue-bloods who think that videotaping every TV show and PPV…or knowing a few of the wrestler’s “real” names…makes them somehow better than the average fan.» —“Re: Difference between marks and smarts” by D-Chance Usenet: rec.sport.pro-wrestling.moderated July 15, 1999. (source: Double-Tongued Dictionary)
Further reading
Unwrap the name of a candy bar, and you just might find a story inside. For instance, one chewy treat found in many a checkout lane is named after a family’s beloved horse. And: 50 years ago in the United States, some Latino elementary...
One way to make your new business look trendy is to use two nouns separated by an ampersand, like Peach & Creature or Rainstorm & Egg or … just about any other two-word combination. A tongue-in-cheek website will generate names like...