Home » Dictionary » spectacular


 n.— «It’s the real thing. And it’s real big. We’re talking about a new three-dimensional, six-story-high lighted sign—known in outdoor advertising parlance as a “spectacular”—that the Coca-Cola Co. plans to unveil on July 1, in what many consider the world’s most famous crossroads, New York’s Times Square.» —“Coca-Cola to debut 6-story sign next week in Times Square” by Lewis Lazare Chicago Sun-Times June 23, 2004. (source: Double-Tongued Dictionary)

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Further reading

Life of Riley (episode #1533)

Unwrap the name of a candy bar, and you just might find a story inside. For instance, one chewy treat found in many a checkout lane is named after a family’s beloved horse. And: 50 years ago in the United States, some Latino elementary...

Off the Turnip Truck (episode #1532)

It’s hard to imagine now, but there was a time when people disagreed over the best word to use when answering the phone. Alexander Graham Bell suggested answering with ahoy! but Thomas Edison was partial to hello! A fascinating new book about...

Recent posts