spectacular
 n.— «Target is no stranger to Times Square. It leased a large sign—known in the parlance of the outdoor industry as a spectacular—at the northeast corner of 42nd Street and Eighth Avenue, one block west of Times Square Tower. Target’s lease on the Eighth Avenue sign, featuring bull’s-eyes and a Lava Lamp, has expired and is not being renewed.» —“Target Aims at Times Square” by Stuart Elliot New York Times July 1, 2004. (source: Double-Tongued Dictionary)

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