sonic branding n.— «Johnson says writing brand scores is his favourite part of sonic branding. “Writing a sonic logo for a massive company, that’s scary. Do you create a killer melody that can emotionally convey something in four...
fisk v.— «Stephanie Salter was channeling Jesus, and I was going to write something about it, but the holiday season afflicted me with too much charity and cheerfulness to give her the sound Fisking that she so richly deserved.» —by...
bark mitzvah n. a (13th birthday) party held for a dog. Editorial Note: Usually jocular. The event itself usually has few, if any, serious religious components and are less coyly known simply as cat mitzvahs and dog mitzvahs. In many cases, the 13th...
grantrepreneur n.— «People quickly shift their attention from making sound business decisions to figuring out how to get their share of the government’s generosity. That drags us right back into the old “grantrepreneur”...
boo-yah n.— «A favorite expression for killing someone these days is “boo-yah”—the sound from a sawed-off shotgun.» —“Whole sections of urban America are being written off as anarchic badlands, places where cops fear to...
matchbook college n.— «Modern American politics are dominated by cheesy, simplistic sound bites. Political consultants and some politicians must believe all voters are graduates of Matchbook University’s course on Simple Minds and Short...