mojo n.— «The Florida newspaper employs a fleet of so-called mobile journalists, or “mojos” as they have become known.…“The mojos have high-tech tools—ThinkPads, digital audio recorders, digital still and video...
virability n.— «Fallon, for example, is launching a microsite today for its Garmin campaign. The site will have an extended 60-second version of the ad, a 2 ½-minute music video based on the ad, lyrics to the music video and the guitar...
pander bear n.— «If you don’t back up your online announcement with some core talk that resonates with the online community, you’re going to look like a Pander Bear, to use the old Tsongas-ism. The online community is an especially shrewd...
waterblock n.— «The BFGTech 8800 GTX Water Cooled Edition video card is quite simply the stock version of the BFGTech GeForce 8800 GTX that has had the air cooled heatsink and fan unit removed to be replaced by a water cooled heatsink or...
news game n.— «It’s a kind of game we call news games.…They’re really like a video game equivalent of an editorial cartoon. They’re small scale, in-and-out quick games, like little editorials on current events...
parachute stop n.— «Alexander did what the industry calls a “parachute” stop: After much of the filming has been done in advance, the correspondent flies in to add human touches and write the piece, to which video will be cut...