white space
n.— «“Hamilton and ADL have provided extra competition, while Snergy has gone for niche markets,” he said. DEC’s green and white space policy meant that Rapid had to move into a different market area. “We were strong in green space,” Dunne explained, “so we had to cut a market in white space which has taken us a long time.”» —“Resellers feel pinch as DEC tightens belt” Computing (U.K.) July 27, 1989. (source: Double-Tongued Dictionary)
Further reading
Unwrap the name of a candy bar, and you just might find a story inside. For instance, one chewy treat found in many a checkout lane is named after a family’s beloved horse. And: 50 years ago in the United States, some Latino elementary...
It’s hard to imagine now, but there was a time when people disagreed over the best word to use when answering the phone. Alexander Graham Bell suggested answering with ahoy! but Thomas Edison was partial to hello! A fascinating new book about...