winback
n.— «I mentioned 3-HD and winback’s. We are offering a competitive package to customers that left us to go to a competitor and we are winning back customers with competitive pricing and features. And so, we’re particularly pleased with the fact that, we’re able to bring customers back to us that have previously left.» —“Warwick Valley Telephone: The Wall Street Analyst Forum Presentation Transcript” by Duane Albro Seeking Alpha Nov. 28, 2007. (source: Double-Tongued Dictionary)
Further reading
Those annoying add-on fees that come at the end of an online transaction are part of a lucrative practice known as drip pricing. The word drip has become a descriptor for anything that slowly increases revenue. For example, drip marketing involves...
It’s hard to imagine now, but there was a time when people disagreed over the best word to use when answering the phone. Alexander Graham Bell suggested answering with ahoy! but Thomas Edison was partial to hello! A fascinating new book about...