heresthetics
n.— «John Kerry’s suggestion that he might delay acceptance of his nomination and the Republican response to that suggestions, are excellent examples of heresthetics—structuring the world so you can win.» —“Campaign maneuvers…” by Andrew R. Cline Rhetorica May 14, 2004. (source: Double-Tongued Dictionary)
Further reading
Unwrap the name of a candy bar, and you just might find a story inside. For instance, one chewy treat found in many a checkout lane is named after a family’s beloved horse. And: 50 years ago in the United States, some Latino elementary...
Book recommendations and the art of apology. Martha and Grant share some good reads, including an opinionated romp through English grammar, a Spanish-language adventure novel, an account of 19th-century dictionary wars, and a gorgeously illustrated...