householding
n.— «Another area of growth in the financial/banking sector is in what’s known as “householding.” The term refers to the concept of offering different product lines to an existing customer. Rather than going through the expense of prospecting new customers, this is a cost effective way of increasing business through extending offerings to existing clientele.» —“VARBusiness 500 Sneak Preview: The Most Lucratrive Vertical” by Jennifer Bosavage ChannelWeb Network June 8, 2007. (source: Double-Tongued Dictionary)
Further reading
Is there such a thing as a “neutral” accent, and if so what does it sound like? And that quirk in the way southern Californians talk about freeways. They’ll say things like take the 405 and get on the 8. Why the definite article...
Quiz Guy John Chaneski has a take-off puzzle this week, offering clues to rhyming two-word phrases made by removing the letter D from the beginning of one of them. For example, if your sound equipment was damaged in a flood, what are you left with...