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BHAG

BHAG
 n.— «“Let’s drive for 6.5″ reminds workers that a $6.5 million bonus pool hinges on the company meeting its latest sales goal. In CDW parlance, the sales target is a “BHAG”—short for Big, Hairy, Aggressive Goal—or periodic “stretch” goal.» —“Balancing success with high stress” by Barbara Rose, Mike Hughlett Chicago Tribune June 5, 2005. (source: Double-Tongued Dictionary)

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