BSO
 n.— «But you see the neat part about it was that we usually only define success in terms of that and they use a lovely term called BSO’s, bright shiny objects, and most of us think that success is the accumulation of bright shiny objects for our driveways, for our fingers, for our CV’s and he quickly takes you through the seduction of this and there is a lovely question that they ask, they say, you know it is a bright shiny object if you wouldn’t wish that the people you respect didn’t respect it.» —“Looking for a good business read?” by Bruce Whitfield Business.iafrica.com (Cape Town, South Africa) Apr. 10, 2007. (source: Double-Tongued Dictionary)

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