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bud vase feature

bud vase feature
 n.— «A “bud vase feature” is functionality outside the core purpose of a product that evokes emotion about the product, and allows the user to express their personality or character in their use of the product.» —“Bud vase features” by Marc Hedlund 37signals Apr. 27, 2005. (source: Double-Tongued Dictionary)

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