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cereal test

cereal test n. the judgment of an editor or a producer as to whether (news) material is appropriate to publish or broadcast. Also breakfast test, Wheaties test. (source: Double-Tongued Dictionary)

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Further reading

Off the Turnip Truck (episode #1532)

It’s hard to imagine now, but there was a time when people disagreed over the best word to use when answering the phone. Alexander Graham Bell suggested answering with ahoy! but Thomas Edison was partial to hello! A fascinating new book about...

Ding-Ding Man (episode #1509)

In 1803, a shy British pharmacist wrote a pamphlet that made him a reluctant celebrity. The reason? He proposed a revolutionary new system for classifying clouds — with Latin names we still use today, like cumulus, cirrus, and stratus. Also: when...