An ad campaign featuring the phrase the last straw to urge people not to use plastic straws has Allie in Milwaukee, Wisconsin, wondering about double meanings in advertising. Research shows that such punning can be effective. This is part of a complete episode.
Humpty-Bump Pull Top, Diamond Loop, Reverse Shark’s Tooth, Hammerhead, and Goldfish from the Top are all names of aerobatic maneuvers recorded in the Aresti System, designed by Spanish aviator Jose Luis de Aresti Aguirre as a means of...
If you reeeeeeeeeally want to emphasize something in writing, you can engage in what linguists call expressive lengthening, or making a word longer by repeating letters. It’s an example of paralinguistic restitution — rendering in text...
