ebrandgelist
n.— «I’ve now become an eBRANDgelist for a network that’s looking to enlist more through its original programing—but I’ll actually be there for the commercials. A shout-out to AMC for their clever, brand-building, pod-busting approach to the premiere of “Mad Men.”» —“eBRANDgelism” by Linda Ong Simple Truths July 22, 2007. (source: Double-Tongued Dictionary)
Further reading
Is there something inherent in English that makes it the linguistic equivalent of the Borg, dominating and consuming other languages in its path? No, not at all. The answer lies with politics and conquest rather than language itself. Plus: a new...
It’s hard to imagine now, but there was a time when people disagreed over the best word to use when answering the phone. Alexander Graham Bell suggested answering with ahoy! but Thomas Edison was partial to hello! A fascinating new book about...