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Good Stuff, Maynard!

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The catchphrase Good stuff, Maynard! Comes from a series of TV commercials for Malt-O-Meal hot cereal that aired during the early 1980s and featured a little boy and his imaginary friend Maynard. Some folks still use this phrase today when enthusing about tasty food or suggesting that something has positive qualities. Although a lot of people suggest it may come from the television show The Many Loves of Dobie Gillis because one of the main characters is named “Maynard,” nobody has been able to pinpoint the phrase in an episode of the program. This is part of a complete episode.

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