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Good Stuff, Maynard!

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The catchphrase Good stuff, Maynard! Comes from a series of TV commercials for Malt-O-Meal hot cereal that aired during the early 1980s and featured a little boy and his imaginary friend Maynard. Some folks still use this phrase today when enthusing about tasty food or suggesting that something has positive qualities. Although a lot of people suggest it may come from the television show The Many Loves of Dobie Gillis because one of the main characters is named “Maynard,” nobody has been able to pinpoint the phrase in an episode of the program. This is part of a complete episode.

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1 comment
  • Good stuff was a common term used in the 1940s and 1950s. Bob Denver played a character called Maynard on the show. The actor that played Dolby Gillis would commonly Say to Maynard Good stuff Maynard In every episode and before you know it it caught on as a common saying around households across America. Could you please Change Or Edit your article to reflect this. Thanks

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