You know that feeling when you walk into a shopping mall and are so overwhelmed by all the distractions you lose track of what you came there for? That’s the Gruen Transfer or Gruen Effect, named for Victor Gruen, the architect who designed the first suburban open-air shopping center in the United States. Naming expert Nancy Friedman writes about this and other matters of onomastics and branding on her Substack, Fritinancy. This is part of a complete episode.
Humpty-Bump Pull Top, Diamond Loop, Reverse Shark’s Tooth, Hammerhead, and Goldfish from the Top are all names of aerobatic maneuvers recorded in the Aresti System, designed by Spanish aviator Jose Luis de Aresti Aguirre as a means of...
If you reeeeeeeeeally want to emphasize something in writing, you can engage in what linguists call expressive lengthening, or making a word longer by repeating letters. It’s an example of paralinguistic restitution — rendering in text...
Subscribe to the fantastic A Way with Words newsletter! Martha and Grant send occasional messages with language headlines, event announcements, linguistic tidbits, and episode reminders. It’s a great way to stay in touch with what’s happening with the show.
