high-touch adj. involving personal, face-to-face attention or service, especially in interactions between a business and a customer. Also as a noun. Editorial Note: Often juxtaposed with “high-tech.” Etymological Note: This term was first popularized by John Naisbitt in his book Megatrends: Ten New Directions Transforming Our Lives, published in 1982. (source: Double-Tongued Dictionary)
Further reading
One of the most powerful words you’ll ever hear — and one of the most poignant — isn’t in dictionaries yet. But it probably will be one day. The word is endling, and it means “the last surviving member of a species.” The...
The emotional appeal of handwriting and the emotional reveal of animal phrases. Should children be taught cursive writing in school, or is their time better spent studying other things? A handwritten note and a typed one may use the very same words...