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high-touch adj. involving personal, face-to-face attention or service, especially in interactions between a business and a customer. Also as a noun. Editorial Note: Often juxtaposed with “high-tech.” Etymological Note: This term was first popularized by John Naisbitt in his book Megatrends: Ten New Directions Transforming Our Lives, published in 1982. (source: Double-Tongued Dictionary)

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