incept
v.— «In prose that could only have been manufactured by the very finest drivel machine, the company boasts: “We have an outstanding track-record delivering successful government relations campaigns, incepting high-profile and high-impact media campaigns, and managing our client’s reputations to Westminster policy-makers and consumer audiences.”» —“Lobbyists’ ’inception’ is far from immaculate” by Paul Routledge Tribune (London, United Kingdom) Aug. 16, 2009. (source: Double-Tongued Dictionary)
Further reading
Silence comes in many forms. Writer Paul Goodman says there is, for example, the noisy silence of “resentment and self-recrimination,” and the helpful, participatory silence of actively listening to someone speak. • The strange story...
How colors got their names, and a strange way to write. The terms blue and orange arrived in English via French, so why didn’t we also adapt the French for black and white? • Not every example of writing goes in one direction across the page...