incept
v.— «In prose that could only have been manufactured by the very finest drivel machine, the company boasts: “We have an outstanding track-record delivering successful government relations campaigns, incepting high-profile and high-impact media campaigns, and managing our client’s reputations to Westminster policy-makers and consumer audiences.”» —“Lobbyists’ ’inception’ is far from immaculate” by Paul Routledge Tribune (London, United Kingdom) Aug. 16, 2009. (source: Double-Tongued Dictionary)
Further reading
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