matte release
n.— «A fascinating borderline case is what is known as a “matte release.” This is a press release which is written like a complete news story. A publication of the United States Center for Disease Control (CDC) defines a matte release as “a free non-copyrighted preformatted news article made available to newspapers (typically second-tier papers) looking for stories.” The hope is that smaller newspapers, hungry for content and short on budgets, will print the item in its entirety as a regular news item.» —“Ethics @ Work: Public service or public relations?” Jerusalem Post (Israel) Nov. 17, 2006. (source: Double-Tongued Dictionary)
Further reading
A hundred years ago, suffragists lobbied to win women the right to vote. Linguistically speaking, though, suffrage isn’t about “suffering.” It’s from a Latin word that involves voting. Plus: military cadences often include...
Ribbon fall. Gallery forest. You won’t find terms like these in most dictionaries, but they and hundreds like them are discussed by famous writers in the book Home Ground: A Guide to the American Landscape. The book is an intriguing collection...