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matte release

matte release
 n.— «A fascinating borderline case is what is known as a “matte release.” This is a press release which is written like a complete news story. A publication of the United States Center for Disease Control (CDC) defines a matte release as “a free non-copyrighted preformatted news article made available to newspapers (typically second-tier papers) looking for stories.” The hope is that smaller newspapers, hungry for content and short on budgets, will print the item in its entirety as a regular news item.» —“Ethics @ Work: Public service or public relations?” Jerusalem Post (Israel) Nov. 17, 2006. (source: Double-Tongued Dictionary)

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