shelf shout
n.— «The level of interest expressed by the marketing world in the new exhibition is indicative of packaging’s growing profile in the marketing mix. As advertising revenues rise and the recession bites, so the need for a point of difference, for competitive edge, for “shelf shout” has never been greater.» —“Marketing Services Reports On The Creative Packaging Exhibition” by Amanda Burnside Marketing Jan. 31, 1991. (source: Double-Tongued Dictionary)
Further reading
Book recommendations and the art of apology. Martha and Grant share some good reads, including an opinionated romp through English grammar, a Spanish-language adventure novel, an account of 19th-century dictionary wars, and a gorgeously illustrated...
Chances are you recognize the expressions Judgment Day and root of all evil as phrases from the Bible. There are many others, such as the powers that be and bottomless pit, which both first appeared in scripture. • There’s a term for when the...