shelf shout
n.— «Graphic design is vital for companies seeking “shelf-shout” for a new product or a striking public face that will reflect the company’s quality and integrity through a business card or letterhead.» —“Special Printing, Packaging and Design Report” by Graeme Kennedy New Zealand Business Sept., 2002. (source: Double-Tongued Dictionary)
Further reading
There are eight major planets, but more than a million minor ones, including asteroids. If you discover one, you get the honor of naming it. The Dictionary of Minor Planet Names includes minor planets named for rock bands, jazz musicians, poets, and...
One of the celestial bodies listed in The Dictionary of Minor Planet Names(Amazon) is called Sumaura. It’s the name of the oldest private elementary school in Kobe, Japan, and was suggested by the discoverer’s son. This is part of a...