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 n.— «Robert’s has also coined a word for marketing in the screen age, “sisomo,” and written a book about it entitled “The Future On Screen. Sisomo. Creating Emotional Connections in the Market with Sight, Sound, and Emotion.”» —“Live from Ad:Tech: The Age of ‘Sisomo’” by Ken Magill Multichannel Merchant Nov. 9, 2005. (source: Double-Tongued Dictionary)

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