sonking
n.— «Years ago, the iconoclastic Professor Andrew Ehrenberg coined the verb “to SONK.” Sonking is an acronym that stands for the Scientification of Non Knowledge.…With a word like sonking at our disposal, we are more able to see through the bullsh*t of market research reporting when it uses narrative obfuscation to disguise, what on closer reading turns out to be the bleeding obvious. You know the kind of thing…variations on: “the latest survey shows that 3 out of 4 people make up 75% of the world’s population!” Sonking is the opposite of the KISS principle (Keep it Simple, Stupid).» —“Weapons of Mass Distraction” by Max Sutherland Dr. Max Sutherland Apr., 2004. (source: Double-Tongued Dictionary)
Further reading
When an international team of scientists traveled to a research station in Antarctica for six months, the language they all shared was English. After six months together, their accents changed ever so slightly — a miniature version of how language...
Ian in Jacksonville, Florida, wonders about why musicians use the word clam to mean “a mistake” or “an egregious musical error,” as in There are a lot of clams in there or We need to practice where the clams are regarding a...