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spadea

spadea
 n.— «It’s a variation on the partial-page ad that wraps around the comics, which is called a spadea (pronounced spay-dee-uh). The gatefold is different. » —“New ‘Gatefold’ Ad Not Funny To Readers Of Sunday Funnies” by Michael R. Fancher Seattle Times (Wash.) Mar. 28, 1993. (source: Double-Tongued Dictionary)

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