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brand promise

brand promise  n.— «Alexander notes the “corporate-ese” creeping into the campus lexicon, phrases such as change agent, mission driven and a new one he heard only last week: a school’s “brand promise.”» —“Catch...

churched

churched  adj.— «This forces us to face the question whether the growth patterns of certain “successful” churches mainly represent their increased share of the churchgoing population, or whether they are attracting significant...

Dover mission

Dover mission  n.— «Serving at so many funerals, or on a “Dover mission,” as he called it, “serves as a reality check.”» —“Paulsboro graduate proud to serve in ‘Old Guard’” by Jim Six Gloucester...

Aspanic

Aspanic  n.— «I’m Filipino American, born and raised on the backside of the Mission Playground at 19th and Guerrero. But since I’m Asian with a Spanish surname, I’ve coined my own category: Aspanic.» —“Have A Swirly Asian Pacific...

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