dirt-hustle
v.— «He used to press up his own CDs and hand them out for free, just to get a buzz going. The practice of “dirt-hustlin,” as it’s called, is a time-honored tradition in the Bay Area music industry. With no major-label infrastructure to support the hundreds of independent rap artists trying to make a name for themselves, rappers, DJs, promoters, and producers have had to be creative, engineering DIY schemes and networking with other like-minded individuals.» —“Got Flow? No Dough? Dirt-Hustle!” by Eric K. Arnold East Bay Express (Oakland, California) Sept. 20, 2006. (source: Double-Tongued Dictionary)
Further reading
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