eatertain
 v.— «Kessler spends a lot of time meeting with (often anonymous) consultants who describe how they are trying to fashion products that offer what’s become known in the food industry as “eatertainment.” Fat, sugar, and salt turn out to be the crucial elements in this quest: different “eatertaining” items mix these ingredients in different but invariably highly caloric combinations.» —“XXXL” by Elizabeth Kolbert New Yorker July 20, 2009. (source: Double-Tongued Dictionary)

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