retronovation
 n.— «Retronovation n. The conscious process of mining the past to produce methods, ideas, or products which seem novel to the modern mind. Some recent examples include Pepsi Throwback’s use of real sugar, Pepsi Natural’s glass bottle, and General Mills’ introduction of old packaging for some of their cereals.» —“Retronovation” by Jason Kottke Kottke.org Mar. 9, 2009. (source: Double-Tongued Dictionary)

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