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 n.— «The “Cheat Death” ad in Rolling Stone last year began with “Dying is so dead” and went on to assert that the stuff “can help prevent premature aging, heart disease, stroke, Alzheimer’s, even cancer.” This may look like the latest example of the familiar tactic of marketing that mocks marketing (a style that almost demands to be called “mocketing”) and tries to win us over with a knowing wink.» —“A Fruit’s Stand” by Rob Walker New York Times Apr. 2, 2006. (source: Double-Tongued Dictionary)

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