mocketing
n.— «The “Cheat Death” ad in Rolling Stone last year began with “Dying is so dead” and went on to assert that the stuff “can help prevent premature aging, heart disease, stroke, Alzheimer’s, even cancer.” This may look like the latest example of the familiar tactic of marketing that mocks marketing (a style that almost demands to be called “mocketing”) and tries to win us over with a knowing wink.» —“A Fruit’s Stand” by Rob Walker New York Times Apr. 2, 2006. (source: Double-Tongued Dictionary)
Further reading
Is there something inherent in English that makes it the linguistic equivalent of the Borg, dominating and consuming other languages in its path? No, not at all. The answer lies with politics and conquest rather than language itself. Plus: a new...
The Spanish idiom del año del caldo describes something exceedingly old. Literally translating as “from the year of the broth,” it suggests the idea that something is “as old as the year soup was invented.” Someone said to be...